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What is the main factor for choosing a keyword?

The main factor for choosing a keyword is relevance. A keyword should be relevant to the content and services or products offered on your website. When a keyword is relevant, it has a higher chance of attracting the right audience to your website and increasing the chances of conversion.


Relevance is important because when a keyword is not relevant to your website, it will attract visitors who are not interested in your content, products or services. These visitors are unlikely to convert into customers and will leave your website without engaging with your content.


Additionally, it is also important to consider the search volume and competition of a keyword. Keywords with high search volume tend to be more competitive, and it might be harder to rank for them. However, if you are able to rank for high search volume keywords, it can bring a significant amount of traffic to your website. On the other hand, keywords with low search volume and competition can be easier to rank for, but they may not bring as much traffic to your website. Therefore, it is important to find a balance between relevance, search volume and competition when choosing a keyword.

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