Digital Ravi - Digital Marketing Services ( SEO, PPC and SMO )

  Create a Search campaign Google Ads provides the option to run a Search campaign, which enables you to display your ads throughout Google's vast network of search results. With this campaign type, you can effectively target people who are actively looking for your products or services online. Benefits of a Search campaign include the ability to achieve your specific business goals, such as generating more sales, leads, or website traffic. Additionally, you can utilize highly relevant targeting to reach potential customers who are searching for your specific offerings. The setup process for creating ads is user-friendly and doesn't require any special assets. To get started with a Search campaign, begin by creating a new campaign within your Google Ads account and selecting your desired campaign goal. 1. Create the Search Campaign and Goal Step 1: In your Google Ads account, click the Campaigns icon Campaigns Icon. Step 2: Click the Campaigns drop down in the section menu. St...

 Here is a digital marketing glossary with some common digital marketing terms: A/B Testing: A method of comparing two versions of a website, landing page, email, or ad to determine which performs better. Analytics: The process of collecting, analyzing, and interpreting data to gain insights into the performance of a website, campaign, or marketing strategy. Bounce Rate: The percentage of visitors who leave a website after only viewing one page. CPA (Cost-Per-Acquisition): A pricing model for online advertising in which the advertiser pays a set amount for each conversion (action) completed on their website (e.g. a sale, a sign-up, a download). CPC (Cost-Per-Click): A pricing model for online advertising in which the advertiser pays a set amount each time a user clicks on their ad. CPM (Cost-Per-Thousand): A pricing model for online advertising in which the advertiser pays a set amount for every thousand impressions (views) of their ad. CRM (Customer Relationship Management): Th...

Digital marketing refers to the practice of promoting products, services, or brands through digital channels such as the internet, mobile devices, and social media. The goal of digital marketing is to connect with customers and potential customers where they spend their time, online. Digital marketing encompasses a wide range of tactics and strategies, such as: 1. Search engine optimization (SEO): The practice of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). 2. Search engine marketing (SEM): The practice of using paid advertising on search engines to increase visibility and drive traffic to a website. 3. Social media marketing: The practice of using social media platforms to promote a brand, product or service. 4. Content Marketing: The practice of creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. 5. Email marketing: The practice of sending promotional messages to ...

PPC stands for pay-per-click, which is a type of online advertising in which businesses pay a fee each time one of their ads is clicked. PPC is typically used to drive traffic to a website, and it can be an effective way for businesses to reach a large audience quickly. The most common form of PPC advertising is through search engines, such as Google AdWords and Bing Ads. With search engine PPC, businesses create ads that appear at the top of search engine results pages (SERPs) when users search for specific keywords. These ads are called sponsored ads, and they are different from organic search results. Another form of PPC advertising is through social media platforms such as Facebook, Instagram, and LinkedIn. These platforms allow businesses to create ads that appear in the users' news feed, stories, or in the right column of the platform, and they are targeted to specific audiences based on demographics, interests, behaviors, and more. PPC advertising can be an effective way for...