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About Us

My Name is Ravindra Kumar Mishra. Working in the digital marketing industry is a great experience. For the last 5 years, I’m working as a digital marketing manager. Becoming a digital marketing specialist requires a lot of effort and hard work but it’s the best digital marketing job you can get in the online marketing industry.

Nevertheless, if you are willing to put in the required effort, there is nothing stopping you from pursuing a digital marketing career.

In this guide, you’ll learn what a digital marketing specialist does, how to build the necessary skills, and what to expect in terms of annual salary.

What does a Digital Marketing Specialist Do?

A digital marketing specialist is a professional with a diverse set of skills, responsible for the online promotion of a website (business or products), using all available digital marketing channels.

We need to have a good knowledge of all Digital marketing disciplines and tools. The job responsibilities include:

  • Designing, implementing, and monitoring SEO campaigns
  • Analyzing and optimizing PPC campaigns
  • Supervising content marketing campaigns
  • Utilizing social media networks (for traffic, awareness, and sales)
  • Managing the other members of the digital marketing team
  • Coordinate the activities of all digital campaigns
  • Set goals and analyze the performance of all digital marketing channels

The difference between a digital marketing specialist an SEO specialist or a PPC specialist is that a digital marketing specialist needs to be an expert in more than one area and have a broad knowledge of how digital marketing works in general and not just a single discipline.

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